Adidas was founded in 1924 and registered in 1949; it is a German-based sports manufacturer and part of the Adidas Group, which consists of Reebok Sportswear Company, TaylorMade-Adidas Golf Company, and Rockport. Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing related goods. The company is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's official logo. The "Three Stripes" were bought from the Finnish sport company Karhu Sports in the 1950's.
Running or Golfing, biking or any other outdoor activity that takes your fancy; achieving your personal best or even a world record requires your sport and vision working together. Yet in order to reach your goal, it’s not enough to define it. You must recognise it and do everything in your power to attain it. Sports frames by Adidas eyewear offer an unobstructed view of clear objectives. They are developed for and together with athletes, whose vision is the power that drives the brand. Supporting athletes is Adidas’s main focus. Thus vision, protection, fit and durability are the central concepts that help you to keep sight of your personal vision.
Adidas boast a wide range of technical eyewear, and within this eyewear range you will find the use of Light Stabilising Technology that provides exceptional optics for lenses. The LST, as it is also known, intensifies contrasts and at the same time, harmonises light fluctuations caused by the interplay of light and shadow. This prevents eye fatigue and improves the power of concentration. This specific light absorption creates excellent brightening effects that even harmonise light fluctuation, maintains natural colour perception as well as enhancing colour contrasts.
Dazzle caused by glaring sunlight as well as rapid changes from light to shadow impact eyesight and concentration, Adidas eyewear has specially developed its Light Stabilising Technology to account for these factors. Light Stabilising Technology harmonises extreme light fluctuations while enhancing the light contrast through balanced adaptation to lighting conditions. In this way Light Stabilising Technology prevents rapid eye fatigue and ensures top sporting performances.
As Adidas is so focused on the technological side of their sunglasses and goggles, a lot of thought has gone into the material used to manufacture the eyewear. SPX is a high-end material whose exceptional properties make it ideally suited for use in the eyewear industry. Flexibility and tensile force resistance guarantee top stability. The high surface hardness renders the frame scratch- and abrasion-resistant and ensures long durability. Pleasant wearing properties and maximum comfort are results of the low specific weight of 1.04 g/cm3. Furthermore, the minimal water absorption of SPX safeguards dimensions stability and resistance to variations in temperature.
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