Founded by husband and wife duo, Joseph Corre and Serena Rees, British Lingerie brand, Agent Provocateur begun its journey in 1994, London. The first boutique was opened on Broadwick street in the Soho district. And since then, the risqué lingerie brand as opened a further 29 stores across the globe.
Tired of seeing the same old lace bra and pant sets and no real choice for women, Rees and Corre created Agent Provocateur. Consisting of a multitude of sinfully stunning pieces that boasted colour, directional trends and quirky prints and materials, Agent Provocateur was soon setting tongues wagging. The founders developed a strict confidentiality agreement to protect their clientele. The brand since its inception has been widely received by the celebrity community as a result use celebrity models for most of their advertising campaigns. Kate Moss, Kylie Minogue, Paris Hilton and Carmen Electra are all fans of Agent Provocateur with Moss and Minogue modeling for the brands infamously controversial ad campaigns. In fact, Minogue’s ad campaign was only shown at cinemas, due to its non family-friendly content. Pushing the envelope on sexual innuendo in advertising and demonstrated the power of internet-based viral marketing, this innovative method gave the brand extra column inches and a devil may care reputation. Referenced in the iconic blockbuster, Bridget Jones’ Diary, Agent Provocateur was firming set in the sites of the modern day woman who was tired of the lack of sexy lingerie and craved sequins and fur.
Since its launch over seventeen years ago, Agent Provocateur has built on its nipple tasseled empire with fragrance, swimwear, nightwear, hosiery, luggage, footwear and sunglasses.
This season sees Sunglasses Shop introduce Agent Provocateur Sunglasses to its extensive collection of premium eyewear brands. With an eclectic mix of vintage glamour, and modern day inspired detailing, Agent Provocateur’s eyewear screams VIP. A palette of luxe creams, pastel pinks and premium metallic are embellished with intricate studding and ultra feminine bows on the brow bar and arms, resulting in a collection of frames, fit for a starlet.