Bjorn Borg Sunglasses

The Heritage

Björn Borg the athlete changed the face of tennis and sports for that matter. As Boris Becker put it 'Borg was the first popstar in tennis'. Of the 157 grand slam matches, Borg lost only 16. The world was shocked when in 1983, he bowed out. At 26 years of age and 10 years at the top, Borg's passion  and energy for the game had depleted. A loss at Wimbledon after a glorious stretch of five victories,   was perhaps what sealed a fate that was already set for the superstar.

The Brand

Today Björn Borg is a Swedish owned brand, inspired by the sporting heritage of it's namesake. Trading since the eighties, the name has been associated with distinctive eyewear and underwear.  Ever fresh and on trend the brand finds it's place in new generations whilst a faithful fan-base continues to seek it's character and quality. High quality and innovation characterises the Björn Borg sunglasses collection.

The Sunglasses

Trendy and understated, the Björn Borg sunglasses collection features classic and flattering shapes to suit all. Discreet branding marks the authenticity of the frames. The signature tennis ball is a quirky detail that sets the frames apart. Classic acetates such as tortoise and horn effects are contrasted with sleek metals for a modern appeal.