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Bvlgari

History

The Bvlgari's descend from a family of silver smiths, whose trade began in the small quaint village of Epirus, it was here that the family founder (Sotirio) manufactured precious silver objects. In the late 19th century, Sotirio moved to Italy where he set up his first shop in 1884, situated in via Sistina Rome.

In 1905, with the assistance of his sons Costantino and Giorgio he introduced the shop in via Condotti, which still remains Bvlgari's flagship store.

During the early 20th century, the two brothers developed an interest and expertise in precious stones and gradually took over their father's role of management within the business.

The end of the Second World War marked a change in the history of the brand, representing a turning point for the company who decided to break away from the anal rules of the French goldsmith school to create their own individual and unique style.

In the 1970s, Bvlgari began international expansion with the opening of its first overseas store in New York, swiftly followed by others in Paris Geneva and Monte Carlo. A decade later and Giorgio's two sons Paolo and Nicola Bvlgari became Chairman and Vice Chairman of the ever expanding company.

By the late 90's the brand was listed on the Milan stock exchange and now produced silk ties and scarves, later followed by leather goods and eyewear collections.

Bvlgari Sunglasses

Eyewear that sets the pace for Italian style in sunglasses, reflecting a forward thinking creative spirit that never ceases to draw inspiration from Roman and Greek art but with a contemporary touch. Status accessories that embody pure luxury by the means of daring combinations and purity in design, a brand that caters for both men and women who can identify excellence and prestige. The finest expression of Italian beauty.

Also, Bvlgari's now seen as an innovator in fireworks thanks to the brands Fireworks Collection.

The brands special edition Fireworks collection, comprising of oversized square frames and visors, reflects Bvlgari's corporate philosophy of excellence and its four main points, outstanding quality, distinctive style, outstanding products and customer delight. Delight is just one of the many mixed emotions our customers experience when they try on Bvlgari Fireworks, delight, excitement and pure euphoria are all part of the Fireworks package.

Each hand crafted frame is a jewelled explosion of 120 Swarovski Crystals, cut into 5 petal flowers and silver glitter charges.

Swarovski crystals are cut from Austrian glass crystal that's cut to an extremely high level of precision by a patented machine. The high lead content in Swarovski's Crystals makes them heavier with an increased index of refraction, making them sparkle when they come into contact with light.

Bvlgari - As Worn By

• Actress and model Penelope Cruz wears - Bvlgari 8012B in classic black
• Britney Spears wore these in Womanizer - Bvlgari 6012B Palladium
• Actor Robert Downey Jnr loves - Bvlgari 5006 in shiny gunmetal
• Divalicious Mariah Carey sports - Bvlgari 8017B Palladium
• Media magnet Tara Reid looks amazing in - Bvlgari 8013B in midnight black
• Model and former girlfriend of P Diddy is a class act in - Bvlgari 6017B in brown
• Rapper 50cent hides behind this model in I Get Money - Bvlgari 8007B in black

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