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Carrera

History

Carrera's history stems from 1956, a tale of great adventure in both the eyewear and sports sector. A story of how enthusiasm and success has transformed a simple sports orientated idea into the next big thing.

In 1956 the Carrera brand was created by Willhelm Anger, who took the name from the Carrera Panamericana - an automobile race that used to stretch all the way across Mexico during the 50s. Twenty years later and the company changed its name to Optyl International, devoting itself entirely to the production of motor cycle goggles and ski masks.

Then in 1964 the company patented 'Optyl', a heat hardened plastic that weighs 20% less than acetate, eyewear made from this resin ensured the wearer ultimate comfort in any given situation with its amazing memory foam effect.

Carrera International was established in 1977 and had headquarters and management situated in Austria. Carrera International, headed by Albrecht Rosenauer, presented a new line of sports eyewear to the market which achieved substantial success.

1979 saw the release of Carrera Porsche Design sunglass collection, developed with automobile designer Ferdinand Alexander. In a short space of time the collection acquired immeasurable success and fame.

Towards the end of the 80s era, the brand began to pay attention to the sports industry. In 1987 Carrera became the official sponsor of America's Cup that very same year, while in 1988 the brand triumphed at the Calgary Olympics as its sponsored team athlete's took home 16 gold, 13 silver and 16 bronze medals.

The Olympics threw Carrera into the spotlight and in 1989 during the World Cup ski championships in Vail and Lathi, Carrea was confirmed the largest producer of ski masks.

In 1996 the company teamed up with a world leader in the sector of high quality eyewear, which enabled the fusion of technology and design that Carrera eyewear offers today.

Carrera Sunglasses

Crafted for male and female adrenaline and style junkies who require either high performance, sport fashion, or everyday use frames.

Vintage inspired sunglasses that draw inspiration from the less conventional science geek to create a contrasting vision of understated cool meets ingrained 80s sport retro.

Versatile light weight aviators that will take you back to the golden age of fashion, tough enough to withstand the stresses from every day sports and stylish enough for the red carpet and MTV award ceremonies.

Carrera's most popular sunglass models come in the form of the Safari and Champion, lightweight aviator inspired frames with gradient teardrop lenses. The solid acetate frames are available in a rainbow of multi colour ways, striped with with a select harmonious or juxtaposing colour for added colour impact.

Carrera - As Worn By

• L.A.M.B fashion designer and singer Gwen Stefani rocks in - Carrera Safari white/black
• T.I. worked the stage at the MTV VMAs while wearing - Carrera Champion white
• Musical genius Kanye West can't get enough of - Carrera Safari black
• Nor can actor Jesse Metcalfe who also wears - Carrera Safari black

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Carrera Sunglasses