Police
Sunglasses
POLICE
was introduced to Europe as a product based on a depiction of an
aggressive urban American lifestyle in the beginning of the eighties.
Since 1999, Bruce Willis has served as the spokesperson for the POLICE
brand. David Beckham, the Manchester United and England soccer star, is
currently the spokesman for the POLICE sunglass campaign in the United
Kingdom and Japan. Police Sunglasses Collection 2009
POLICE street-style bursts on the scene!
A
look with an urban, metropolitan inspiration. A vibrant reality that
really was born and developed on the streets. A sharp, nasty style,
dedicated to those consumers who dont like compromises. Modern,
enterprising and focused on the constant search for subtle signs of
anti-conformism, they then find themselves belonging to the same
community, the Police Addict tribe.
The 2009 Police Sunglasses collection is full of unisex sunglasses
with a biting style. The models are strong and make a huge impact, wisely
mixing the tradition of a name backed up by consolidated experience of
coolest and newest fashion trends.
A
gutsy style whose maximum expression can be found in the remake of a
successful 1980s model: exceptional glasses designed specifically for an
icon like David Beckham, a testimonial who is the perfect representative
of the Police mood. The result is sensational: glasses extremely
character-defining, whose design mixes dark colours with steel frames,
for a winning look that makes a huge impact.
A transversal, versatile collection that interprets the tastes of a
much varied public. There is also a more casual and sporty version, using
aluminium temples and dual-mirror lenses, for unusual and attractive
tones and mixes of colours.
Lightweight frames and simple shapes are for the customers who prefer
a more classic style while still wishing to be dynamic and determined:
technology and comfort combined to make attractive, clean-cut products.
Police Eyewear Collection 2009
The brand successfully interprets the functional needs of an essential
item with creative, high-impact solutions.
Decisive
lines, underscored by streamlined temples and shaded colours, distinguish
the acetate models, while lightweight frames and delicate shapes sculpt
the titanium models.
The clever interplay of allusions on the end-pieces, taking up the
motifs of the front pieces, is offset by the contrasting temples. The
colours are the trendiest ones, like red, burgundy, brown, gray as well
as timeless black.
Ever aware of lightness, comfort and flexibility, Police tips its hat
to the coolest trends, creating eyewear that is perfect for those who
turn to discreet and distinctive details to express a winning look, which
is perfectly interpreted by its spokesman
David Beckham.
Basic, casual and trendy, Police turns eyewear into a real cult
object: which is beautiful to look at and fabulous to wear, an accessory
with plenty of personality.
Dazzling and assertive, the Police Sunglasses Collection for 2009 was
specifically created for the face of its captivating testimonial, David
Beckham, conveying his unmistakable charisma.
Joining forces with David Beckham seems to have given the brand new
momentum that, collection after collection, has become increasingly
dynamic and decisive, inventing brand-new and surprising ideas for the
upcoming season.
The models of the 2009 Sunglasses Collection take the brands solid
experience and apply it to the very latest fashion trends. Rhinestones
and tiny studs extend along the temples and front pieces to add sparkle
to large wraparound frames. Metal is mixed and matched with acetate,
creating a clever interplay of allusions among the front pieces, the
temples and the end-pieces. Based on research into new technical
solutions, the screws have been replaced with T-shaped clips that hold
the lenses in place subtly and nearly invisibly. Top-quality workmanship,
particularly on the thermoformed one-piece lenses, guarantees innovative
results in both look and function.
Police mixes past and future: a vintage aura and new geometric forms
come to life through sleek cold metal and warm hefty acetate, to bring
out the full expressiveness of each face.
Deep shapes, curved endpieces and enveloping lines comprise the new
Police logo, which in the top-fashion models is shaped like a Gothic P
in metal or in rhinestones for styles that are long on glamour.
Police spotlights its youngest and gutsiest side!
View the Police Sunglasses Range
Police Sunglasses
Police 8300 Cocoa
Police 8300 sunglasses
These seriously cool pair of Police shades adopt almost a retro style! The unique structure of the frame is topped with a sexy cocoa colour which screams originality!
£95.2
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