Police Sunglasses

POLICE was introduced to Europe as a product based on a depiction of an “aggressive urban” American lifestyle in the beginning of the eighties. Since 1999, Bruce Willis has served as the spokesperson for the POLICE brand. David Beckham, the Manchester United and England soccer star, is currently the spokesman for the POLICE sunglass campaign in the United Kingdom and Japan. Police Sunglasses Collection 2009

POLICE street-style bursts on the scene!

A look with an urban, metropolitan inspiration. A vibrant reality that really was born and developed on the streets. A sharp, “nasty” style, dedicated to those consumers who don’t like compromises. Modern, enterprising and focused on the constant search for subtle signs of anti-conformism, they then find themselves belonging to the same “community”, the Police Addict tribe.

The 2009 Police Sunglasses collection is full of unisex sunglasses with a biting style. The models are strong and make a huge impact, wisely mixing the tradition of a name backed up by consolidated experience of coolest and newest fashion trends.

A gutsy style whose maximum expression can be found in the remake of a successful 1980s model: exceptional glasses designed specifically for an icon like David Beckham, a testimonial who is the perfect representative of the Police mood. The result is sensational: glasses extremely character-defining, whose design mixes dark colours with steel frames, for a winning look that makes a huge impact.

A transversal, versatile collection that interprets the tastes of a much varied public. There is also a more casual and sporty version, using aluminium temples and dual-mirror lenses, for unusual and attractive tones and mixes of colours.

Lightweight frames and simple shapes are for the customers who prefer a more classic style while still wishing to be dynamic and determined: technology and comfort combined to make attractive, clean-cut products.

Police Eyewear Collection 2009

The brand successfully interprets the functional needs of an essential item with creative, high-impact solutions.

Decisive lines, underscored by streamlined temples and shaded colours, distinguish the acetate models, while lightweight frames and delicate shapes sculpt the titanium models.

The clever interplay of allusions on the end-pieces, taking up the motifs of the front pieces, is offset by the contrasting temples. The colours are the trendiest ones, like red, burgundy, brown, gray as well as timeless black.

Ever aware of lightness, comfort and flexibility, Police tips its hat to the coolest trends, creating eyewear that is perfect for those who turn to discreet and distinctive details to express a winning look, which is perfectly interpreted by its spokesman David Beckham.

Basic, casual and trendy, Police turns eyewear into a real cult object: which is beautiful to look at and fabulous to wear, an accessory with plenty of personality.

Dazzling and assertive, the Police Sunglasses Collection for 2009 was specifically created for the face of its captivating testimonial, David Beckham, conveying his unmistakable charisma.

Joining forces with David Beckham seems to have given the brand new momentum that, collection after collection, has become increasingly dynamic and decisive, inventing brand-new and surprising ideas for the upcoming season.

The models of the 2009 Sunglasses Collection take the brand’s solid experience and apply it to the very latest fashion trends. Rhinestones and tiny studs extend along the temples and front pieces to add sparkle to large wraparound frames. Metal is mixed and matched with acetate, creating a clever interplay of allusions among the front pieces, the temples and the end-pieces. Based on research into new technical solutions, the screws have been replaced with T-shaped clips that hold the lenses in place subtly and nearly invisibly. Top-quality workmanship, particularly on the thermoformed one-piece lenses, guarantees innovative results in both look and function.

Police mixes past and future: a vintage aura and new geometric forms come to life through sleek cold metal and warm hefty acetate, to bring out the full expressiveness of each face.

Deep shapes, curved endpieces and enveloping lines comprise the new Police logo, which in the top-fashion models is shaped like a Gothic “P” in metal or – in rhinestones for styles that are long on glamour.

Police spotlights its youngest and gutsiest side!

View the Police Sunglasses Range

Police 8300 sunglasses

These seriously cool pair of Police shades adopt almost a retro style! The unique structure of the frame is topped with a sexy cocoa colour which screams originality!