Cocoons Exclusive to Sunglasses Shop
| Cocoons® completely isolate your eyes from the elements with 360° of
Advanced UV Protection®. Five patented styles deliver crystal clear
polarized protection, allowing your eyes to remain relaxed and focused
on the task at hand. With models engineered to be worn over prescription
eyewear and as conventional sunglasses, nothing protects your vision
better than a pair of Cocoons. Scratch resistant, unbreakable and
precision engineered with a lifetime warranty.
Sizing Information |
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Tough as nails
There are many brands of OveRx sunglasses. Chances are your
customer might have seen or even tried less expensive, inferior products. It is
important to explain Cocoons are the only OveRx sunglasses that feature
optically correct, scratch resistant lenses. Physically demonstrating the
durability of the lens by attempting to lightly ºscratch them with a ballpoint
pen or key immediately communicates the quality.
Approximately 80 percent of Cocoons sales are generated by the medium and
large sizes. It is imperative that your display stand is stocked primarily with
these sizes. All too often, Cocoons retailers will quickly sell all the medium
and large size frames, and restock the stand with small and extra large sizes.
Sales will immediately slow down, as the small and extra large size Cocoons
represent a smaller percentage of total sales.
Cocoons are a very unique product. Many dealers have a tendency to place a
Cocoons display in their sunglass section. This is not the best location for
Cocoons. Higher sales can be generated if the product is displayed in the
optical section, because the majority of Cocoons customers wear prescription
eyewear. If you really want to maximize your sales potential, place the display
stand in an area that the majority of your customers frequent, such as the
reception counter. Impulse purchases can significantly improve if all customers
are aware of the product.
After sizing your customers, encourage them to walk outside so they can
experience Cocoons first hand. It is important that they wear the Cocoons for a
couple of minutes to give their eyes sufficient time to relax. This helps your
customers to understand and appreciate the benefits of Cocoons over conventional
sunglasses.
When demonstrating Cocoons to your customer, twist and bend the frame. Don’t
be shy, the ballistic nylon composition is extremely durable and almost
impossible to break. You will amaze your customer with the resilience, strength
and flexibility of the frame. We reiterate our quality with a lifetime warranty,
but there is no comparison to seeing the quality in action.