Fendi Designer Glasses
Fendi eyewear is just one of the luxe accessories that the Italian luxe brand has become known for. Elaborate detailing is mixed with Fendi’s lady-like style across the Fendi collection. Butterfly, square and round in shape, the frames are mostly over sized, keeping their glamorous appeal intact and when worn adds a glamorous flourish of Italian style to an everyday wardrobe.
Now, the designer brand boasts Rihanna, Sofia Coppola, Kanye West, Claudia Schiffer, Jessica Alba and Thandie Newton to name but a few, demonstrating its appeal to the creative glitterati.
The story of Italian luxe brand, Fendi started from a small leather and fur company way back in 1918 in Via del Plebiscito, Rome by Adele Casagrande. But it wasn’t until her marriage to Edoardo Fendi in 1925 that the brand got its globally iconic name. The couple quickly began to build a reputation for high end quality products resulting in a trip to the Fendi workshop holding great prestige.
Fendi's name spread outside the capital of Rome, becoming known especially for its furs which were seen as a luxurious and aspirational material in a woman’s wardrobe.
In 1946 the five daughters of Edoardo and Adele Fendi begin to work for the family business, each bringing individual energy, passion and design. The five ambitious young women developed new products for the leather goods and fur lines that Fendi were becoming internationally renowned for. In the mid 60s, the Fendi sisters meet a young rising star making waves in the Paris design circuit: a young Karl Lagerfeld took the already popular brand and shook things up with his distinctive and directional approach to design.