Goggles have reached a new standard. The snow-wear experts working in the goggle labs have honed their product and turned the goggle into something approaching a work of art. But we've reached a point where every goggle has started to look the same. And sometimes it takes something special to move the goalposts and bring in a new era of innovation. Something special like the Dragon APX.

The APX might be the goggle we've been waiting for - the goggle that will re-ignite the pioneering spirit of snowgear developers and push goggles into new realms of style and protection. The APX is the first goggle to appear on the market completely frameless. And yes, it's intentionally frameless– the experts at Dragon would never dream of designing something subpar. Their ideology is less is more, but not where quality is concerned.

The APX is the first goggle to offer a truly free view. Maximum peripheral vision gives the wearer a clear view like never before. And it's been tested like never before too - Dragon put the APX through its paces 12,000 feet up in a specially built log cabin deep in the heart of the San Juan Mountains.

Isolated from civilisation, the research and development APX cabin was created as a place to test the new goggle in the toughest conditions possible. But technical innovation and smart design isn't always enough – it's in the performance where the APX proves it's one of the most advanced products on the market.

The APX features patent pending Infinity Lens Technology - the rimless design that puts the lens right on the front of the goggle. The lens can also be quickly changed out to adjust the goggle for different light conditions. And Dragon is constantly revising the design based on feedback from fans, retailers and riders so they can create the best goggle possible.