Gucci Junior

Guccio Gucci was the original creative mind behind the luxury brand, an immigrant in Paris and London, it was on his travels that he worked in exclusive hotels and it was there where he first became inspired. A young Gucci was so impressed by the luxurious luggage that the sophisticated guests brought with them, that he returned to his home town of Florence and opened his first shop in 1920. Selling fine leather goods with timeless styling, his products were a hit and with his three sons they expanded the business to Milan and Rome.

Gucci's sons Aldo and Rodolfo expanded the business even further and took their brand to the Big Apple. Gucci soon became a Hollywood favourite in the 1950s with film stars such as Grace Kelly, Audrey Hepburn and Jackie Kennedy who each donned the Italian brand's designs. Movie stars would often be seen graced across the front cover of magazines in Gucci clothing and accessories, this contributed to the global phenomenon that Gucci became.

Gucci flourished in the 1970s but it was in the 1980s that Gucci hit the brink of disaster with family feuds resulting in the business being sold. Taken over by investors they hired Dawn Mello in 1989 to re-establish Gucci's reputation, Mello hired Tom Ford in 1990. Ford brought back the brand’s reputation for being unique and luxe, Gucci was rescued and is now the brand of choice for many A-Listers.

Now your children can have all the Italian class of Gucci with their very own Sunglasses. Luxury, style and protection for your little darlings. is the choice of the stars' kids already with Jennifer Lopez's kids Max and Emme making Gucci their choice. We're sure you'll see them on the youngest of the Gwen Stefani and Gavin Rossdale clan, Kingston and Zuma too.

Offering style and high attention to detail with every shade, a teddy emblem can be seen on these fab little frames. may have created mini sunglasses but design and style is bigger than ever, offering contemporary and unique frames.

guarantees your little ones will up the style stakes!