London Kicks Off Men's Fashion Week
With a new generation of switched on fashion wise men and a boatload of talented new designers menswear is big and Britain are leading the way. And literally too, as in it’s Olympic year, London took full advantage and showcased it’s legendary menswear at the first ever London Men’s fashion week ahead of Milan and Paris. Bursting at the seams the London Menswear Day is no more as London Collections: Men showcased the best of British over three days. The British Fashion Council's Fashion 2012 Menswear Committee Chair GQ editor Dylan Jones told Vogue ‘This is probably one of the most important periods of menswear that there's ever been in this country’. On top of debut menswear collections from some of the most exciting womenswear designers such as Jonathan Saunders, Meadham Kirchoff, Richard Nicoll and Christopher Kane, lucky attendees enjoyed events and presentations from some of our finest designers including dinner with local Tom Ford, Paul Smith in conversation and cocktails with Burberry’s Christopher Bailey.
Iconic British brands such as Dunhill, Pringle of Scotland, Hardy Amies, Margaret Howell and Richard James were of course present along with the edge of yet more contemporary British designers like Christopher Raeburn and JW Anderson.
With that we are feeling decidedly manly at the moment as some of our biggest brands will be making waves for men next week when Milan fashion week opens on 23rd June too. We will see the likes of Dolce and Gabbana, Prada, Burberry, Versace, Gucci and Roberto Cavalli give their take on spring/summer 2013 for men. John Varvatos and Salvatore Ferragamo, whose eyewear is new to Sunglasses Shop will also show. Paris follows with Paul Smith, Givenchy, Dior Homme and Lanvin who will lay down the law for 2013 men's fashion.
Next summer is a long way off but if the London collections are anything to go by, the short shorts trend looks like it will tail off next year. But prints for men remained strong. Check out our Men in Print edit for a flash of it in your shades. Men, the standards are at an all time high; step up to the plate and shop the finest sunglasses brands at Sunglasses Shop for what could be your most stylish summer yet.
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