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The Oakley brand has been built upon the innovative and futuristic ideas of
one Jim Jannard, self-proclaimed mad-scientist and inventor. Jim, a staunch
anti-functionalist, held firm the belief that ‘everything in the world can and
will be made better’ and he made it his mission to improve upon the function and
aesthetics of all number of products, from motocross equipment to sunglasses and
beyond.
Initially operating from his garage with only $300 capital, Jim developed a new
kind of motorcycle handgrip which was noted amongst industry pro’s for it’s
pioneering design and patented ‘Unobtainable’ material, which increased grip
with sweat.
Following this success, Jim went on to create the ‘O Frame goggle’ with its
unique curved lens in the perfect arc of a cylinder. It was this invention which
catapulted Jannard’s unique fusion of art and science onto the MX racing circuit
where the ‘O Frame’ dominated for the next 17 years.
Encouraged, Jim continued on his quest by reinventing sunglasses for sports,
cleverly incorporating his previous ‘Eyeshades’ invention, a design that began
an evolution of eyewear from simple accessory to essential equipment.
The brand was quickly approached by world class competitors including Greg LeMond, who went on to become a three-time winner of the Tour de France; Tri-athletes Scott Tinley and Mark Allen, and professional road racing cyclist Lance Armstrong who demanded nothing less than the high performance and excellent protection provided by Oakley’s products.
Since its humble beginnings in 1974, Oakley has been at the forefront of design technology, and has been awarded more than 540 patents worldwide.
Oakley Sunglasses
Oakley Antix Devils Brigade Polished Black Polarised
Polarized ANTIX Sunglasses Polished Black/Grey polarised The pros of action sports are true originals. They refuse to let the world box them into categories and stamp on a label about who they are or who they should be. That’s the attitude these athletes take to the street, and when they find the perfect pair of shades for life beyond competition, it’s something authentic that brings original style to a whole new place. A Three-Point Fit holds the lens in precise alignment while offering all-day comfort. UV filtering is an uncompromising 100%, and the durable design features sculpturally integrated hinge mechanisms with dual action cams.
Multiple lens options are available for these sunglasses. Choose the Warm Grey lens color to reduce glare and maintain color recognition in bright sun, or the Black IRIDIUM® lens to do the same while precisely balancing light transmission. Our Dark Bronze lens enhances visual contrast with light filtering that begs for blinding solar rays. Two polarized lens options are available, and both cut glare with 99% polarization efficiency while eliminating the haze and distortion found with ordinary polarized lenses. Get the Grey Polarized lens for truer color recognition or the Tungsten IRIDIUM® lens for improved contrast and depth perception.
£140.25
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