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The Oakley brand has been built upon the innovative and futuristic ideas of
one Jim Jannard, self-proclaimed mad-scientist and inventor. Jim, a staunch
anti-functionalist, held firm the belief that ‘everything in the world can and
will be made better’ and he made it his mission to improve upon the function and
aesthetics of all number of products, from motocross equipment to sunglasses and
beyond.
Initially operating from his garage with only $300 capital, Jim developed a new
kind of motorcycle handgrip which was noted amongst industry pro’s for it’s
pioneering design and patented ‘Unobtainable’ material, which increased grip
with sweat.
Following this success, Jim went on to create the ‘O Frame goggle’ with its
unique curved lens in the perfect arc of a cylinder. It was this invention which
catapulted Jannard’s unique fusion of art and science onto the MX racing circuit
where the ‘O Frame’ dominated for the next 17 years.
Encouraged, Jim continued on his quest by reinventing sunglasses for sports,
cleverly incorporating his previous ‘Eyeshades’ invention, a design that began
an evolution of eyewear from simple accessory to essential equipment.
The brand was quickly approached by world class competitors including Greg LeMond, who went on to become a three-time winner of the Tour de France; Tri-athletes Scott Tinley and Mark Allen, and professional road racing cyclist Lance Armstrong who demanded nothing less than the high performance and excellent protection provided by Oakley’s products.
Since its humble beginnings in 1974, Oakley has been at the forefront of design technology, and has been awarded more than 540 patents worldwide.
Oakley is the leading manufacturer of high quality sunglasses and was founded in 1975 by Jim Jannard. Oakley has grown immensely since then, and has since been awarded with 575 world wide patents. The brand is renowned for being unbeatable in every aspect of eyewear whic elevate physics into art and always deliver the unexpected.
The brand is famous for its High Definition Optics (HDO). This little bit of science enables you to have maximum clarity while being protected from harmful ultra violet rays. The lenses are also re-enforced with a hydrophobic coating, preventing moisture build up, dirt, dust and oil. They're also impact resistant against heavy objects at low speeds and lighter objects at high speeds - pretty amazing stuff.
Oakley sunglasses are broken down into different categories depending on what activity the frame is designed for such as Sport, Active and Lifestyle. Some are contemporary while others are more traditional in terms of sporting design. All Oakley sunglasses are beuilt using Oaley Three-Point-Fit so that your sunglasses only touch your nose bridge and temples for a more comfortable fit. As well as being practical, Oakley sunglasses add the final touch to your sporting ensemble.
Oakley carries out its research with some of the world’s best athletes, ranging from Lance Armstrong and Chris Hoy. By doin so, they have raised the bar of durability and protection. So durable are Oakley sunglasses, they now serve the industries of health, safety and defence. Categories include eyewear that protect against extreme impact and laser light; fire-resistant gloves utilized by professional race drivers; and footwear developed for combat, motor sports and environmental extremes. Oakley’s Industrial division innovate product technologies for those whose lives depend on their gear. So you can always trust that Oakley’s sunglasses are of the highest standards.
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