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Elijah Wood and Shirley Manson star in Oliver Peoples 2010 ad campaign

Oliver Peoples has become as renowned for its celebrity collaborations and star studded campaigns as it has for vintage eyewear. In late September, 2009, the brand announced it would be reuniting with highly acclaimed photographer and director Autumn de Wilde to cast another set of influential celebrities to star in their 2010 campaign, whose last cinema ad campaign featured tastemakers Robert Evans and Zooey Deschanel in a short storyline film. So successful was the storyline, sunglass sales of the broadcasted models sky-rocketed over night.

The 2010 Oliver Peoples ad campaign features an unlikely pair of distinct individuals, Lord of the Rings actor Elijah Wood and Garbage vocalist Shirley Manson, who together set the tone for the upcoming season.

Elijah Wood is recognised for his roles in The Oxford Murders, Sin City, Hooligans and Eternal Sunshine of the spotless mind. ‘His artistic yet refined and dapper personal style makes him a perfect fit for the brand, whose eyewear designs reflect the same attributes’ says Oliver Peoples, who also recognise while his acting career has gained him much due course and attention, his accomplishments go beyond the big screen. ‘Photography and music have been long time passions’ says the brand of its latest male prodigy. ‘In 2005, he started his own record label called Simian Records (releasing albums by The Apples in Stereo and Heloise & The Savoir Faire)’

 Starring opposite the actor is Garbage singer Shirley Manson, a Scottish native who is best known for her flame-red locks and dramatically edgy fashion sense. As well as collaborating with artists such as Gwen Stefani and Kings of Leon while working on a solo album, the singer has also assumed the role of Catherine Weaver on Terminator: the Sarah Conner Chronicles.

Together, the unexpected duo forms a provocative storyline consistent with the Oliver Peoples brand image, which will soon be ready to view.

‘I was eager to be involved in a project that had so many dimensions,’ says Elijah Wood in an Oliver Peoples press release. ‘As someone who wears and appreciates great eyewear, I couldn’t ask for a better brand to align with. And, working with Autumn, you know exactly what you are signing up for – a creative journey with a goldmine at the end.’

‘I was incredibly pleased with the result of last year’s campaign and thrilled to be able to work alongside Autumn again and this year’s amazing team of talents,’ said Michelle Walnum, Oliver Peoples Senior Director of Marketing and Brand Image. ‘The synergy of the collective, being that everyone comes from such different worlds, was extraordinary, and the result will illustrate my belief that the best things often come out of those that are most unexpected.’

The 2010 Oliver Peoples sunglasses collection is now available to buy from Sunglasses Shop online, including Oliver Peoples model Rees, as seen on Shirley Manson (above). Image courtesy of Oliver Peoples.

Oliver Peoples collection 

Oliver Peoples Sunglasses

Oliver Peoples is a vintage eyewear specialist that focuses its undivided attention on creating prestigious and culturally distinctive sunwear. The design house attracts customers with fashionable and quality eyewear that can only be found in esteemed speciality stores. Oliver Peoples Strummer, for example, is the number 1# choice of Angelina Jolie who wore the critically acclaimed model in Wanted in 2008, and then again at the Cannes International Film Festival.

Oliver Peoples is unique in that it doesn’t freely distribute sunglasses to celebrities, but in spite of this, has an enviable following. However, putting a name to the frame, as apposed to a name to the face, can be difficult. This is because Oliver Peoples insist on a strict anti-marketing scheme, which means their sunglasses show no form of exterior branding. Decoration comes in the form of special anniversary plaques and rigid or hammered metal detail on selected models. Other models feature a floating metal core wire within the arm that appears suspended, while others rely on their vivid and vibrant hues.

The brand debuted its first ever model in 1987. The unveiling was described as a dramatic departure from the futuristic styles that were popular at that time, and consequently changed the course of eyewear as a result. Both fashion and technology have progressed since then, and Oliver Peoples sunglasses now offer a variety of lens options. Non-polarised/non-photochromic lenses are multi-function and provide outstanding visual performance. Their unique characteristics are exclusive to Oliver Peoples, naturally, and include an Oleophobic lens coating for repelling oil, fingerprints and dust.

On the whole, the collection represents the Southern California lifestyle where Oliver Peoples has become part of everyday life. Sunglasses pull inspiration from fashion, film, art and sport and form classical shapes of a past era. The lack of branding and visible logos lends subtle sophistication to every individual model that has been crafted in-house by hand. Made using the finest quality materials available, Oliver Peoples sunglasses are worth their weight in gold, thankfully, however, prices start from as low as £130.

 

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• Oliver Peoples Sunglasses
  • Oliver Peoples Anisette
  • Oliver Peoples Annice
  • Oliver Peoples Bella Donna
  • Oliver Peoples Candice
  • Oliver Peoples Cavanna
  • Oliver Peoples Chelsea
  • Oliver Peoples Daddy B
  • Oliver Peoples Dulaine
  • Oliver Peoples Elsie
  • Oliver Peoples Farrell 62
  • Oliver Peoples Gadson
  • Oliver Peoples Guiselle
  • Oliver Peoples Hollis
  • Oliver Peoples Ilana
  • Oliver Peoples Isobel
  • Oliver Peoples Josselyn
  • Oliver Peoples KVA
  • Oliver Peoples Lucelle
  • Oliver Peoples Marbella
  • Oliver Peoples Marclay
  • Oliver Peoples Rees
  • Oliver Peoples Robert Evans 58
  • Oliver Peoples Sabina
  • Oliver Peoples Sacha
  • Oliver Peoples Skyla
  • Oliver Peoples Sofiane
  • Oliver Peoples Starbelle
  • Oliver Peoples Strummer
  • Oliver Peoples Talya
  • Oliver Peoples Zooey