Police Sunglasses
Be Younique. That’s what Police say. Striking qualities, passions and occupations, and an extremely original sense of style is what Police look for.
Born from the style of America’s highways, Police sunglasses have grown into an all-round lifestyle brand. Police represents a farewell to stereotypes, and conformity. Police has decided to take a road less travelled.
There’s now jewellery fragrance and apparel and the brand has enjoyed continuous growth on the Italian market and considerable success on leading European markets too. Over the course of its history and through its numerous collections, Police has always known how to transform itself into an icon of society by introducing captivating new details with every collection.
The Police Sunglasses Personality
It was the eighties, an important period in which sunglasses become a fashion accessory. Designers imposed their symbols and signatures and Police believed that in the end, these creations were without soul or real feeling. Despite the outward beauty of these accessories everyone looks the same, no one stand out. No one is themselves. There are health conscious yuppies and tailored suit power dressing and out of this Police is born. It was 1983.
Police has represented and still represents the world of male and female aesthetics and narcissism, going beyond standard fashions to establish its own personality. Unique, you might say.
And it represents variations on a theme too. Like the blue mirrored lenses launched during the 1990s that immediately became a global trend, or the brand logo that is represented by the wings of an eagle and a gothic ‘P’.
Even the Police jewellery launched in 2005 was striking for its modern form and the creative combinations of materials. Silver colours, shiny and matte steel, crystal, and leather. There was bracelets and charms of gothic inspiration, the hi-tech interpretation of crucifixes represent the brilliant expression of a conceptual value rather than a stylistic one.
Why Choose Police Sunglasses?
And as a testament some huge stars have given their eyes to the Police name. Bruce Willis, George Clooney and Antonio Banderas have all donned the sunglasses. Perhaps the most famous Police face is our very own David Beckham. Beckham made big sunglasses cool for men and brought a new army of fans to the world of Police. His face was used in England and Japan for three years. He rewrites the rules and follows them through with energy and glamour, transforming them into an absolutely personal style that is emblematic of Police’s contemporary trends, dynamism and change.
These days Police are relaunching classic styles, and relaunching that blue lens. They’ve gone back to their roots, back to their heady ways of the eighties to bring us a host of amazing sunglasses with the look and feel of retro that is so fashionable today. Police went back, inspired by itself to launch captivating new sunglasses from the in collections of the eighties and early nineties. It’s classy heritage.
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