The Row

Fresh, young and effortlessly cool, The Row was founded by US starlets, Mary-Kate and Ashley Olsen, who famously made their screen debut at the tender age of 9 month old babies for US hit TV show, ‘Full House’ which gradually led them to starring in many pre-teen movies and making the most of merchandising their image into kids’ clothes, books and fragrance.

There’s no denying that the girls own iconic style. Sunglasses Shop love their distinctive mix of over sized sunglasses (worn at all times) with a glamour-grunge wardrobe which has sparked media interest that deservedly focuses on the duo’s eye for design.

In 2007 the young women launched their ready-to-wear, directional clothing and accessories collection, The Row. Subtly luxe designs with a directional take on traditional tailoring maked up this fabulous line, that’s now become an immediate hit with celebrities on both side of the pond. Their focus on clean lines and casual tailoring sees a mix of leather, chiffon and fine knit that creates a modern day wardrobe the woman with a strong sense of style. Screaming effortless, downtown-cool, our buying team at Sunglasses Shop couldn’t wait to get their mitts on the eyewear collection. Fans of their own eyewear too, the Olsen girls are often papped sporting a pair from their collection, which is heavily inspired by vintage styles but made with modern day, premium materials. It’s a rarity that the girls are spotted ‘sans sunnies’ and judging by the various styles they’ve been papped in, they must have a copious number of shades.

The Rowcollection consists of premium framework that lends itself to a unisex audience. The palette tends to be subtle and dark, with the lenses following suit for an incognito, cool vibe. Branding is kept to a minimum, keeping the collection chic, sophisticated and low-key.