Privacy Notice for Sunglasses Shop

MyOptique Group Limited trading as Sunglasses Shop (we or us) is a company registered in England and Wales under company number 05139004. Our registered office is at Veale Wasbrough Vizards, Narrow Quay House, Bristol BS1 4QA.

Our contact details are: Our Data Protection Officer can be contacted on:

MyOptique Group Limited is part of the EssilorLuxottica Group.

What is the purpose of this document?

1.1- We are committed to protecting and respecting your privacy. This privacy notice sets out the basis on which any personal data we collect about users of our website at (our site) and how that information will be processed by us.

1.2- This privacy notice applies to: visitors to our site who do not register as well as those who do; any customers that purchase our goods and/or services from us via our site or otherwise; and all individual contractors and service providers who provide services to our business (you).

1.3- We are a data controller. This means that we are responsible for deciding how we hold and use personal information about you, and for explaining this clearly to you.

1.4- We have appointed a data protection officer (DPO) who is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the using the details set out above.

1.5- Please read this privacy notice carefully to understand what we do with your personal information and what rights you have in relation to our activities.

1.6- Our site is not intended for children and we do not knowingly collect data relating to children.

What is personal data and our lawful basis for processing

2.1- Personal data, or personal information, means any information relating to an individual from which that person can be identified. There are special categories of more sensitive personal information which require a higher level of protection (see further at section 3.4 below).

2.2- We will only use your personal information when the law allows us to. Our principle lawful basis for processing is set out in the table below. However, some of our grounds for processing will overlap and there may be several grounds which justify our use of your personal information.

2.3- We may only rely on our legitimate interests (or those of a third party) to process your personal information, if your interests and fundamental rights do not override those interests. Where we rely on legitimate interests for our processing, we have set out the relevant interest, below.

2.4- If you are a private individual, we will get your consent before sending third party direct marketing communications to you. You have the right to withdraw consent to marketing at any time by contacting us.

2.5- We will only use your personal information for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If we need to use your personal information for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

2.6- Please note that we may process your personal information without your knowledge or consent where this is required or permitted by law.

2.7- Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

Data we collect about you

3.1- Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

3.2- We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

3.3- We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

3.4- We also collect the following Special Categories of Personal Data about you:

How is your personal data collected?

4.1- We use different methods to collect data from and about you including through:

4.2- Direct interactions. You may give us your Identity and Contact by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:

4.3- We collect Identity, Contact, Profile and Technical Data from our Social Media accounts:

4.4- Automated technologies or interactions. As you interact with our website and our marketing emails, we will automatically collect Usage and Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, embedded pixels or plug-ins, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see section 10, below, for further details.

4.5- Third parties or publicly available sources. We may receive personal data about you from various third parties, such as:

Purposes for which we will use your personal data


Type of data

Lawful basis for processing including basis of legitimate interest

To register you as a new customer

(a) Identity Data
(b) Contact Data

Performance of a contract with you

To process and deliver your order including:
(a) Manage payments, fees and charges
(b) Collect and recover money owed to us

(a) Identity Data
(b) Contact Data
(c) Transaction Data
(d) Marketing and Communications Data

(a) Performance of a contract with you
(b) Necessary for our legitimate interests in providing an efficient customer service to you.

To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey

(a) Identity Data
(b) Contact Data
(c) Profile Data
(d) Marketing and Communications Data

(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)

To enable you to partake in a free trial, competition or complete a survey

(a) Identity Data
(b) Contact Data
(c) Profile Data
(d) Usage Data
(e) Marketing and Communications Data

(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)

To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)

(a) Identity Data
(b) Contact Data
(c) Technical Data

(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation

To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you

(a) Identity Data
(b) Contact Data
(c) Profile Data
(d) Usage Data
(e) Marketing and Communications Data
(f) Technical Data

Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)

To use data analytics to improve our website, products/services, marketing, customer relationships and experiences

(a) Technical Data
(b) Usage Data

Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)

To make suggestions and recommendations to you about goods or services that may be of interest to you

(a) Identity Data
(b) Contact Data
(c) Technical Data
(d) Usage Data
(e) Profile Data
(f) Marketing and Communications Data

Necessary for our legitimate interests (to develop our products/services and grow our business)

Special Category Information

To process your order for prescription glasses

(a) Identity Data
(b) Health Data
(c)Ophthalmic Prescription Data

(a) Performance of a contract with you and with your explicit consent.

5.1- Automated decision-making

5.2- Marketing

5.3- Promotional offers from us

5.4- Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

5.5- Opting out
You can ask us or third parties to stop sending you marketing messages at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences orby following the opt-out links on any marketing message sent to you or by contacting us at any time.

Sharing your information

6.1- We share your personal information with third party contractors and service providers to the extent necessary to fulfil your order.

6.2- We share your information with other third parties as follows:

6.3- We also share your data with third-party service providers who provide services to our business, such as our online transaction processing, order fulfilment provider, marketing and communications providers, website host server, IT support and maintenance service, cloud storage provider and email exchange server, delivery services and other businesses that provide certain services on our behalf. All of our third-party service providers are required to take appropriate security measures to protect your personal information in line with our policies. We do not allow our third-party service providers to use your personal data for their own purposes.

Data security

7.1- We have put in place:

Transferring information outside the EEA

7.2- Any personal information that you submit to us will be held on secure servers, based within the UK or the European Economic Area (EEA).

7.3- If we are required to transfer your information outside the UK or the EEA, we have put in place appropriate measures to ensure that your personal information is treated by those third parties in a way that is consistent with and which respects the EU and UK laws on data protection.

7.4- If you are based outside the UK or the EEA we may transfer personal information to the correspondence address you provide to us to the extent necessary to complete your order. We will take all reasonable steps to ensure that such transfers are secure. By instructing us from outside the UK or EEA you agree that such transfer is necessary for us to complete your order.

7.5- We use Google Analytics to evaluate the performance of our site and improve the service we offer you. We may transfer information about you outside the UK or EEA for this purpose. We will only do so where permitted by law.

7.6- Google Analytics complies with the EU-US Privacy Shield Framework as set out by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries. It is subject to enforcement by the Federal Trade Commission. Google, including Google Inc. and its wholly-owned US subsidiaries, has certified that it adheres to the relevant Privacy Shield Principles, including for Google Analytics. For more information about this protective measure, please visit the following:

How long will we keep your personal information for?

8.1- We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

8.2- To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

8.3- We keep basic information about our customers (including Contact, Identity and Transaction Data) for five years after they cease being customers for tax purposes and for the purpose of any legal claims.

8.4- We keep Identity Data including Ophthalmic Prescription and Medical Data for 10 years in line with the requirements of the General Optical Council.

8.5- In some circumstances you can ask us to delete your data: see your rights below for further information.

8.6- In some circumstances we will anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

Your rights

9.1- You have the following rights:

9.2- If we delete your personal information or restrict our use of it, we will not be able to provide our services to you.

9.3- If you want to exercise any of your rights, please contact dpo@myoptiquegroup.comWe may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights).

Cookie policy

10.1- Our website uses cookies to distinguish you from other users of our website. We use cookies for our legitimate interests, to help us to provide you with a good experience when you browse our website and to improve our site. You can view our Cookies Policy on our Site.

Third-party links

11.1- This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

We regularly review our compliance with our Privacy Notice, in particular to make it compliant with new laws and regulations regarding data protection. But, even if this Privacy Notice may change from time to time, we will not reduce your rights under this Privacy Notice without your explicit consent.

Last updated July 2020